Guy Fieri has joined NASCAR’s Legacy Motor Club as a strategic owner.
Legacy Motor Club photo
“Flavortown” comes to NASCAR as a Food Network star and celebrity chef Guy Fieri is the latest co-owner of Legacy Motor Club.
The principal owner is seven-time NASCAR Cup Series Champion Jimmie Johnson. At one point, seven-time NASCAR Cup Series champion Richard Petty owned an ownership stake in the team, but sold that to former Allegiant Airlines founder, majority owner, Chairman of the Board and CEO Maury Gallagher. Petty remains with Legacy as a team ambassador. Other investors in Legacy Motor Club include Knighthead Capital Management, and country singer Darius Rucker.
Fieri, an Emmy Award-winning television host, restaurateur, and entrepreneur, is the latest to join the organization as a strategic owner. One of the most recognizable figures in American culture, Fieri brings a rare combination of entertainment, authentic storytelling, and a genuine connection to the spirit of American life that aligns naturally with the vision at the heart of Legacy.
Guy Fieri Adds NASCAR to His Menu
“Automobiles and racing cars have always had a raw energy that I love – the people, the passion, the culture, the speed,” said Guy Fieri. “Legacy Motor Club is building something different, and I wanted to be a part of it. This is more than racing – it’s about building a brand that connects fans everywhere, from the track to the table.”
Known for building a global brand based on performance, power, and authenticity, Fieri brings a vision that aligns with the Legacy Motor Club’s evolution into a modern automotive organization that operates beyond the track.
“Guy has built an amazing reputation for being authentic and connecting with people in a real way,” said Jimmie Johnson, owner of Legacy Motor Club. “That’s the foundation of what we’re building here. We want Legacy to reach beyond race day, and Guy’s creativity, energy, and vision is exactly what this ownership group is all about.”
Guy Fieri Will Hold Big in Creative Strategy
Fieri’s involvement will extend beyond ownership, through collaborative content programs, fan engagement initiatives, and licensed merchandise that bring together racing, food, and lifestyle culture.
More details about upcoming activations and partnership programs will be announced throughout the season.
Fieri is an entrepreneur whose name has become synonymous with bold flavors, authentic experiences, and American food culture. As host of Diners, Drive-Ins and Dives and many other Food Network products, Fieri has created one of the most recognizable personal brands in entertainment. A passionate advocate for the restaurant industry and small business owners across the country, Fieri brings the same energy and authenticity to everything he does – in and out of the kitchen.
And now, Fieri will bring that same power and panache to the NASCAR menu.
Host Guy Fieri hands NASCAR Sprint Cup champion Jimmie Johnson a bottle of Patron Silver Tequila during the NASCAR Sprint Cup Trophy during NASCAR After The Lap at The Pearl concert theater at Palms Casino Resort on December 1, 2016 in Las Vegas, Nevada. (Photo by Jonathan Ferrey/NASCAR via Getty Images)
NASCAR via Getty Images
